› Daniel Morris
Product Designer
I specialise in software for developers and technical users. I enjoy exploring and validating solutions to complex problems through design.
Based in Rotterdam, The Netherlands.
// about
My background is unusual for a product designer: I started as a frontend developer. That means I've been writing HTML and CSS longer than I've been making Figma files, and I still find it easier to test an idea in code than to simulate it in static frames. That fluency shapes how I work, I stay close to the medium the product ships in.
I specialise in developer tooling, low-code platforms, and technically complex interfaces; products where the user is smart, the edge cases are real, and vague design decisions have a way of becoming expensive engineering problems. I like the constraint of it.
I've been working at Appsmith (a remote-first company building enterprise low-code tooling) since 2024. Intially on the core platform, then as lead designer on Kite, an AI-first site and commerce builder for small business owners. Before that, I spent five years at Mendix (part of Siemens) designing low-code software solutions.
// how i work
I'm most useful when I'm in the room early, before the brief has calcified. I do the research that helps a team understand what problem is actually worth solving, and I stay through the execution to make sure the answer is honest to what was learned.
I prefer prototyping over presenting. I use Figma for component and system work, and Claude Code to build interactive prototypes: fast enough to be useful in research sessions, real enough that users respond to them honestly.